Friday, September 14, 2012

Urban Decay: Vice Palette Official Information and Photos

The Skinny: Urban Decay launches the Vice Palette for fall—an insanely gorgeous new palette that’s ALL 
about eyeshadow. All twenty new shades (yes, twenty!) were created exclusively for the 
palette—you’ve never seen these colors before because they are BRAND-freaking new…and 
you can’t find them anywhere else. With a range of mattes, shimmers, satins, neutrals and 
brights, there’s something for everyone.

The Hype: From our makeup artist team to our makeup-obsessed staff, everybody’s flipping out over 
Junkie, a shimmery green; Black Market, a jet black-satin; Blitz, a breathtaking gold; and Chaos, a 
bright blue matte, a shade that Wende calls “…totally amazing. And there’s a velvety smoothness 
and depth of color that are never-before-seen qualities in a color-rich matte.”

Nice Package: It all comes housed in a sleek purple soft-touch case topped with a sparkling jeweled 
UD icon. The sophisticated case boasts a large mirror and a double-ended Good Karma 
Shadow and Crease Brush (a current customer favorite)! We even borrowed motion-control 
technology from the automotive industry--with the push of a button, the slow-opening lid 
dramatically unveils all 20 shades, seducing the eye with anticipation.

Every eyeshadow contains Urban Decay’s brand new Pigment Infusion System™, the proprietary 
blend of ingredients that gives every shade its velvety texture, rich color, serious staying power, 
and blendability.

DESPERATION – taupe brown w/satin finish  
MUSE – deep sepia brown w/multidimensional 
sparkle finish     
JAGGED – metallic black gold w/shimmer finish
BLITZ – metallic yellow gold w/shimmer finish
PENNY LANE – metallic peachy bronze pearl w/
golden shimmer finish 
JUNKIE – dark green/blue pearl w/ golden 
CHAOs – bright blue matte
OCCUPY – metallic steel grey w/multidimensional 
sparkle and shimmer finish
UNHINGED – metallic electric turquoise w/ 
shimmer finish
BLACK MARKET – jet black satin
PROVOCATEUR – light metallic mauve w/
multidimensional sparkle and shimmer finish
RAPTURE – dark greyish purple w/
multidimensional shimmer finish
VICE – deep eggplant purple w/shimmer finish
NOISE – electric punch pink w/gold sparkle and 
shimmer finish
ARMOR – metallic dove grey w/silver micro-glitter 
shimmer finish
NEVERMIND – metallic cork w/shimmer finish
ECHO BEACH – pale wheat w/shimmer finish
ANONYMOUS – opaque almond w/matte finish
FREE BIRD – pink champagne w/silver microsparkle shimmer finish
LACED – opaque pinky taupe w/matte finish

the Vice Palette (SRP $59) is available from Sephora, ULTA and select Macy’s stores. Or, online 
at,,, ( $10 off $50 at!) and

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