Every time I am at the drugstores I am always picking these up. The formula on these are quite amazing. This color is from the matte collection in the shade 101. It is a gorgeous light baby pink and even looks a little lavender on camera.
It feels great on your lips, very smooth yet still matte. The color is very build-able and smells amazing. The fragrance on these are so pleasant. These have great longevity and for me they did transfer the first time, but after that my lipstick is on for most of the day. Love the pigmentation on these and like I said this particular color is very build-able.