These lipsticks have been my holy grail lately and I am on a mission to get all of the colors. This shade is 110 and its a gorgeous coral-red. It does however look more pink in the tube, but it is very red once applied to the lips. This color reminds me a lot of Lime Crime's Suedeberry which sadly I have run out of or I could swatch the two.
These aren't drying at all and it has a very soft feeling. The texture of the matte collection is a little different, it's really hard to explain but it doesn't bother me at all. I just put a little lip balm under and it's perfect. Lasting power was about 4 hours with this shade before re-applying. Application goes on very smooth and even, has a pleasant fragrance that I just love! Overall another wonderful shade from this collection!!
Swatch in indoor lighting.
Swatch in outdoor lighting